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Blog and Digital Marketing Terminology 101: You need to know

Blogging ,Seo and digital marketing terms
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In Blogging and Digital Marketing, there are terms and acronyms that are commonly used. Understanding these terminologies is very important to really understand an article it is been used in.

In this post, you will learn the terminologies used in Blogging, SEO and Digital Marketing.

Blogging Terms/ Digital Marketing Terminologies


1. Adsense

Adsense is an ads site owned by the tech giant Google. It is one of the most popular ways to earn money in blogging. It pays publishers (bloggers) per click for every ad on their site. But you need to apply for it.

2. Admob

Admobile is a mobile targeted advertising network also owned by Google. It also pays mobile app owners for every ad clicked by users using their mobile app. To earn with Admob, create an app and apply for an Admob account.

3. AdWords

AdWords is an advertising system owned by Google which helps business owners to target people who are interested in their products or services. This is achieved via its search engine, mobile apps, videos and partners sites (sites that apply to show ads via Adsense). 

4. A/B testing

This is a commonly used term in Digital Marketing. A/B testing is also known as split testing or bucket testing. I call it ads experiment. It is simply a way of comparing two versions of ads against each other to know which one performs better.

For example, running ads on Facebook for a product (shoes). The first ads target men in the age range 21-30 and the second ads 31-50, the importance is to know what age, are more responsive to buying a shoe.


5. Affiliate Marketing

This is another way, both Digital marketers and bloggers earn. It is the promotion of a product(s) that pays a certain commission whenever a buyer buys a product via your affiliate link.


6. Blogger

A person who blogs. It is also a blogging platform owned by Google. You can get a free blog setup service here.


7. Bounce rate

It is how long users stay in your blog before leaving. It is expressed in percentage.


8. Call to Action

This is also known as CTA. It is a marketing term that makes users to take action. It can be to buy a product, share a post, etc.


9. Click Bait

This is a text that entices users to click on a post or ads which can be misleading.


10. Impression

This is number of times a post or ads has been seen.


11. Clicks

The number of times a post or page has been clicked on search result. It is also the number of times a ads has been clicked.


12. CTR

CTR is Click Through Rate. It is expressed in percentages. It is the division of clicks over impression times 100 (clicks/impression ×100).


13. Cpa

Cpa is Cost per action. For advertisers, it is the average amount you will be charged for conversion for your ad. Conversion can be when users drop their email (leads generation), install an app, completing a survey and so on.


14. CPC

CPC is cost per click. It is an advertising term use to bill advertisers based on the number of times visitors click on a display ads.


15. Cpm

CPM is cost per impression. It is also an advertising term used to bill advertisers based on the number of times an ads is seen.


16. Niche

A niche is a central topic a writer/blogger will concentrate on.

SEO Terminologies


SEO is Search Engine Optimization. It is a way used to setup a site so it can get traffic for free on search engines. Terms used in SEO:

1. Backlink

A backlink is simply a link of your site from another site. 


2. Organic Traffic

Traffic gotten from search engines.


3. Off-Page and On-page SEO

Off-Page SEO is also known as off-site SEO. They are actions you take outside your site to impact your ranking on SERPs. Backlinks is part of off Page SEO.

On-page SEO is also known as on-site SEO. They are actions taken on Site to impact your ranking on SERPs. 


4. Do follow and No Follow Links

In SEO do follow is of great value than no follow because it passes authority from the origin site to the designation site.


5. Anchor Text

Anchor Text is the text used for hyperlink, for example, Ideapify is the anchor text of this link.


6. Alt text

This is important for image SEO. It helps search engines understand what the image is all about. 


7. External and Internal Links

External links are hyperlinked text pointing to another site while internal links are hyperlinked text pointing to a post or page on your site.


8. Link Building

This is the creation of backlinks, that is acquiring of links from other sites to yours.


9. White hat SEO

White hat SEO is the improvement of a site ranking on SERPs by using approved methods or guidelines. On-page SEO ( quality contents, internal linking, and so on), sponsored posts, paid adverts, sharing your links on social media are white hat SEO practices.


10. Grey hat SEO

It is the combination of White Hat and Black hat SEO in order to increase web traffic and rank. Examples are,

  1. Creating multiple social media accounts and adding your links is a Grey hat practice.
  2. Using expired domains: As the name indicates, they are simply expired domains. Using expired domain with quality link profile, that’s links from top sites are pointing to it.
  3. Reciprocal links: This is, I link to you, you link to me. Site A links to Site B, so in return Site B links to Site A.
  4. Use of PBN (Private Blog Network): it is a group of blogs solely created for the aim of linking to a particular blog to improve the blog ranking. Expired domains are used for PBNs.
  5. Spinning content: This is the use of software in changing a content copied from another site.
  6. Creation of many web 2.0 sites (Tumblr, WordPress, Blogger, Weebly, etc)
  7. Duplicate content: it is copying from one site to another site. It is also the creation of multiple pages with the content, what differs is the title.


11. Black hat SEO

Black hat SEO is the opposite of white hat SEO. It is a practice which is against search engines guidelines, used in making a site rank higher in SERPs. Examples are:

  1. The use of invisible text, 
  2. Keyword stuffing
  3. Hidden Text and Links
  4. Using Misleading Redirects


12. Keyword

A keyword is an idea of what an article is about. For example, the keywords for this article you are reading are  Blog, Digital marketing and SEO terminologies. Keywords is very important for SEO.


13. Keyword research

Keyword research is the research of words, terms people use in searching in search engines like Google.


14. SERP

Search Engine Result Page is the result you get when you search for a particular word on a search engine. It usually contains 10 sites per page.


15. Sponsored Post

It is a post or article placed on a site (usually a site with huge traffic) for better exposure and to get a link to your site..


16. Slug

This is the end part of a URL after the backlash. For example,, how-to-start-a-blog is a slug.


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